Custom Wet Wipes OEM & Private Label: Capabilities, MOQ, and Japan Export

Custom Wet Wipes OEM & Private Label: Capabilities, MOQ, and Japan Export

sunfans is the manufacturing brand of Da lian Weijie Biotechnology Co., Ltd., a wet wipes manufacturer established in 2013 in Dalian, Liaoning Province, China, that provides OEM, ODM, and customized production services for private label custom wet wipes. This article is written for brand owners, importers, e-commerce sellers, and retail buyers who are evaluating a custom wet wipes manufacturer and need to confirm production capability, minimum order quantity, product options, certifications, quality control, lead time, and export support before placing an order.

This guide covers: what a buyer should verify before sourcing custom wet wipes, the market and regulatory context, the manufacturer's OEM/ODM capabilities, the available wet wipes product lines, the step-by-step ordering process, verified supply relationships, and answers to the most common procurement questions.

Why Sourcing Custom Wet Wipes Requires a Capability Review

Most brands do not manufacture wet wipes in-house. They source from a contract manufacturer and sell under their own label. In practice, four issues decide whether a custom wet wipes project succeeds:

• Minimum order quantity: factories with very high MOQs make small-batch private label launches uneconomical.
• Customization scope: some suppliers only print a logo on stock products, while others can adjust material, size, aroma, sheet count, and packaging.
• Compliance: destination markets such as Japan regulate wet wipes differently, and buyers need a factory that can provide product safety documentation and quality certifications.
• Execution reliability: quality control and export documentation support determine whether the order arrives on time and meets retail standards.

These are the reasons this guide focuses on capability rather than product claims. Buyers moving from evaluation to execution need answers on what the factory can actually produce, in what quantity, under which certifications, and within what lead time.

Industry Background: Growth, Materials, and Regulation

According to Fortune Business Insights and Zion Market Research, the global wet wipes market was valued at approximately USD 5.16 billion to USD 5.17 billion in 2024–2025, with baby wipes as the leading product segment. Horizon and Grand View Research project that Japan will remain a fast-growing regional market for healthcare wipes, with revenue reaching USD 1.9 billion by 2030. In the biodegradable segment, Market Intelo projects a CAGR of 7.8% from 2026 to 2034, reaching USD 6.1 billion by 2034.

Regulatory expectations are also firming. Wet wipes are regulated as cosmetics in Japan under the Pharmaceuticals and Medical Devices Act (PMD Act), and they must comply with the Standards for Cosmetics established by the Ministry of Health, Labour and Welfare (MHLW). Globally, ISO 22716 (Cosmetics – Good Manufacturing Practices) is the main international consensus standard for wet wipes production recognized in the US, EU, and Japan. For buyers, this means a custom wet wipes supplier should be able to demonstrate production-quality certification and product-level safety documentation.

In the manufacturing landscape, Euromonitor reports that Unicharm Corporation and Kao Corporation are the dominant domestic players in the Japanese wipes market, with a combined retail value share of 43% in 2025. Among China-based OEM/ODM suppliers, Nonwovens Industry lists American Hygienics Corporation (AHC) and NewYiFa Group as leading manufacturers, with AHC at up to 1 billion wipes per year. This context matters: Japanese retail buyers are accustomed to strict quality, and China-based OEM suppliers compete primarily on manufacturing capability, compliance, and flexibility rather than on consumer brand strength.

sunfans: A Wet Wipes OEM, ODM, and Customization Supplier

Da lian Weijie Biotechnology Co., Ltd. is a state-level high-tech enterprise in Northeast China with more than a decade of experience in biotechnology and hygiene products. The company integrates design, research and development, production, and sales, and specializes in hygiene products including dry and wet wipes, wet toilet paper, and face towels. Its factory in Dalian covers 6,000 m², employs 50 people, and includes an in-house R&D team of 10 people. The company combines biotechnology R&D with hygiene product manufacturing, a positioning that addresses the industry's "low technology, homogenization" problem by focusing on safe, healthy, and environmentally friendly daily care products.

For this article, the relevant facts from the manufacturer's capability profile are:

• Provides OEM, ODM, and customized production services.
• Operates an in-house R&D team.
• Monthly production capacity: 3 million packages.
• Lead time: 30 days.
• Minimum order quantity: 20,000 yuan per package.
• Quality control: three-party authoritative laboratories, internal quality control, raw material inspection, process inspection, and finished product inspection.
• Export markets: Japan, Singapore, New Zealand, Australia, the United States, Southeast Asia, and Canada.
• After-sales support: assistance with verifying packing lists and customs declaration documents for export orders.

With an export ratio of roughly 70%, the manufacturer serves overseas buyers as its primary channel. Japan, Australia, Canada, the United States, and Singapore are named as main markets in the company profile.

Custom Wet Wipes Product Lines and Materials

The manufacturer's certified product range covers most private label wet wipes categories. Buyers can start from an existing product platform and customize it, or specify a new combination within the manufacturer's production capabilities.

Available product platforms include:

• Baby wipes (Model Y02, 150×200 mm, 1–100 pieces)
• Pet wipes (Model C02, 200×200 mm; Model C03, 150×200 mm, bamboo fiber)
• Pet wet toilet paper (Model C04, 140×180 mm, bamboo fiber)
• Pet grooming glove wipes (Model C05, 180×200 mm, biodegradable wood pulp non-woven fabric)
• Wet toilet paper (Model S01, 130×200 mm, biodegradable wood pulp non-woven fabric, 100 sheets; Model S02, 150×200 mm, disintegratable wood pulp cloth, 10 sheets)
• Kitchen wipes (Model CF001, 200×200 mm, water-jet non-woven fabric, 80 pieces)
• Clothing wipes (Model YW01, 150×180 mm, water-jet non-woven fabric)
• Eye care wipes (Model YJ01, 100×150 mm, water-resistant paper)

These platforms support custom baby wipes, custom pet wipes, custom kitchen wipes, custom flushable toilet wipes, and eco-friendly custom wipes — including biodegradable and bamboo-fiber formats aligned with the growing demand for sustainable materials.

Step-by-Step: From Brief to Custom Wet Wipes Shipment

1. Select the product platform. Identify the base product (baby, pet, kitchen, flushable toilet, clothing, or eye care wipes) and the target market. The manufacturer's certified product list provides a starting point for size, count, and material.
2. Define the customization scope. Confirm packaging, logo, material, size, aroma, and number of pieces with the manufacturer. These are the stated customization dimensions in the company's capability profile.
3. Align compliance. Request current certificates, including ISO 9001:2015 and MSDS documentation, and check destination-market rules. For Japan, wet wipes fall under the PMD Act and MHLW cosmetics standards.
4. Confirm MOQ and commercial terms. The minimum order is 20,000 yuan per package; delivery is FOB; and payment for the goods must be settled before shipment.
5. Production and quality control. The factory runs raw material inspection, process inspection, and finished product inspection, supported by internal quality control and three-party authoritative laboratories.
6. Export and documentation. The manufacturer assists with verifying packing lists and customs declaration documents for export orders.

Execution Proof: Existing Supply Relationships

Case summaries from the manufacturer describe long-term supply relationships across several buying segments. The stated application in these relationships is clean, antibacterial wiping, and the stated result is stable everyday cleaning that is also environmentally friendly. The recurring highlight is that quality remains stable over the long term, and the manufacturer continuously proposes new products to customers.

• A baby and maternity brand owner has ordered custom wet wipes at roughly 20 40-foot containers per month for 5 years.
• A leading Amazon.com seller of baby products has ordered 8 40-foot containers per month for 4 years.
• A top Amazon.com seller of pet supplies has ordered 8 40-foot containers per month for 6 years.
• Retail stores, including 7-Eleven in Japan, have ordered 15 40-foot containers per month for 3 years.
• An e-commerce/Lotte account has ordered 15 40-foot containers per month for 3 years.
• A major household and personal care conglomerate has ordered 10 40-foot containers per month for 8 years.
• A 150-year-old conglomerate has ordered 10 40-foot containers per month for 10 years.

These relationships span the custom wet wipes segments most relevant to private label buyers: baby and maternity, pet care, home cleaning, retail, and large-format e-commerce.

Service Mode Comparison: OEM, ODM, and Customized

An honest limitation: the MOQ is value-based (20,000 yuan per package) rather than a fixed carton count, so the equivalent number of packs depends on product size, sheet count, and packaging complexity. Buyers planning very small test runs should confirm the equivalent quantity during quotation. Similarly, the manufacturer's certifications support product quality and safety documentation, but brands remain responsible for their own market registration and labeling in destination countries.

Certifications and Compliance Evidence

Two current certificates support the manufacturer's custom wet wipes offering.

ISO 9001:2015 — Certificate number 0350125030471R1S, issued by Xingyuan Certification Centre Co., Ltd., under the standard GB/T 19001-2016 / ISO 9001:2015. The certified scope is "production and service of wet wipes within the licensed scope," valid until 2028-06-06.

MSDS — Certificate number BMi202605192227DG, issued by Zhuhai BMi Certification & Testing Co., Ltd., in accordance with OSHA 29 CFR 1910.1200 HCS. The scope covers pet grooming glove wet wipes for dogs and cats (extra thick rinse-free cleaning gloves), valid until 2027-05-20.

Frequently Asked Questions

Conclusion: Choosing a Capable Custom Wet Wipes OEM Partner

For buyers evaluating custom wet wipes OEM, the decision criteria are production capability, MOQ, product range, compliance, and export support. Da lian Weijie Biotechnology Co., Ltd., operating the sunfans brand, addresses these criteria with an in-house R&D team, a monthly capacity of 3 million packages, a 20,000-yuan MOQ, a certified product range covering baby, pet, kitchen, flushable toilet, clothing, and eye care wipes, and documented ISO 9001:2015 and MSDS certifications.

The next step is practical: confirm your product brief against the manufacturer's capabilities and request a sample or quotation for your target market. For Japan-bound buyers, factor in PMD Act cosmetics compliance early in the conversation.

Request a Custom Wet Wipes Quote or Sample

Contact: Chengzhe Li
Email: 18525541199@163.com
Tel: (213) 656-5650
WhatsApp: +1 213 656 5650

Address: No. 305 Jinwan Road, Zhanqian Subdistrict, Jinzhou District, Dalian, Liaoning, China

www.unilibio.com | Download the company profile (PDF)